Invest in artists instead of art
For years, art was considered an investment for the ultra-wealthy only. But today art investment is changing. The growing art market has expanded investment options, and new investors now have access to high-quality works. Investing in fine art is open to everyone.
For the beginning investor however, how to invest in fine art and knowing what to buy can be difficult when creating an art investment portfolio. The best strategy is to invest in artists that offer potential long-term investment returns. Classic pieces such as Monet and Van Gogh are some of the most valuable works of art in the world and are purchased by Ultra-High-Net-Worth collectors or museums and galleries. Blue chip art such as Picasso or Warhol, is more readily available and affordable, and therefore accounts for a significant portion of art investing. On the other hand, new artists offer untapped opportunities.
Finding the needle in the haystack
To find new art to invest in, it’s important for investors to understand the artists and their markets. For example, the most defining quality is not how much their work sells for. It’s an artist’s ability to create a distinct personal brand, how they grow it, and whether that growth is sustainable. This signature brand is often the culmination of unique technique, singular style and voice, and an artistic vision that contributes something new.
Investing in more established artists may be safer, but potential returns will appreciate at a slower pace. Investing in up-and-coming artists may require more risk but could be more rewarding. The trick is to find an artist just as demand for their work rises, and then profit from the exponential increase in the value of their work. In the past, the traditional way to discover artists was through smaller galleries or exhibitions, auction houses, or art fairs. But investors can now access and purchase art in several types of markets.
Working together to find the right artists
The advantage of a growing art market has created an opportunity for investors to diversify their portfolios. Heather James Fine Art consultants will help you craft the best investment strategy that fits your personal ambitions for growth, and help you realize art as an investment. Our financial expertise and precision targeting of breakthrough artists will find the best art investments for you.
If you’re thinking about investing in art, Heather James Fine Art Consultants can help you combine your passion for art with smart investment strategies. Call us today.
