It is not difficult to grasp how Robert Indiana’s brilliant two-row arrangement of four letters came to help empower a movement during the 1960s. Its origin emerged from deeply felt exposure to religion and from friend and mentor Ellsworth Kelly, whose hard-edged style and sensuous, unaccented color made a lasting impression. But as Indiana exclaimed, it was a moment of kismet that just happened when “LOVE bit me!” and the design came to him sharp and focused. Indiana, of course, put the design through many paces, and then the logo began to sprout up everywhere. The message, best conveyed in sculpture, stands in cities worldwide and has been translated into several languages, not least of which, is its Italian iteration, “Amor” with its fortuitous “O” also tilted to the right. But rather than being kicked by the foot of the “L”, this version lends a beautifully staged teetering effect to the “A” above. It gives a new, but no less profound, impression of love and its emotionally charged nature.  In either case, Love’s tilted “O” imparts instability to an otherwise stable design, a profound projection of Indiana’s implicit critique of “the often-hollow sentimentality associated with the word, metaphorically suggesting unrequited longing and disappointment rather than saccharine affection” (Robert Indiana’s Best: A Mini Retrospective, New York Times, May 24, 2018). Repetition, of course has a nasty habit of dampening our appreciation for the genius of simplicity and, groundbreaking design. Late in life, Indiana lamented that “it was a marvelous idea, but also terrible mistake. It became too popular. And there are people who don’t like popularity.” But we, denizens of a world fraught with divisiveness and caught in turmoil, thank you. “Love” and its many versions are strong reminders of our capacity for love, and that is our best everlasting hope for a better future.